Juan Carlos Romero

Juan Carlos Romero is a Colombian architect representing Carlo Ratti Associati
– the international design and innovation practice based in Turin, Italy, with branches in Boston and London. The office is currently involved in many projects across the globe, embracing every scale of intervention – from furniture to urban planning. The work of the practice merges design with cutting-edge digital technologies, so as to contribute to the creation of an architecture “that senses and responds”.

The digital revolution is spreading around the world. That’s why the studio investigated the ways in which new technologies, including digital sensors and portable devices, are changing both the built environment and everyday life. According to Carlo Ratti Associati, the integration of digital technologies can make architecture more efficient and responsive to consumer needs.
In parallel, as retail gets smarter, consumers are more empowered to make more informed and sustainable decisions.